Experienced & Reliable Management Consulting

Helping our Partners Thrive!


Our Story

Our Purpose

Heston + Associates Consulting was created to help businesses thrive through exceptional leadership and outstanding human capital management.

Our Promise

Honesty and integrity are the foundations for everything we do.  To support this, Heston + Associates strives to:

  • Build lasting relationships based on trust and mutual respect
  • Honor our commitments
  • Provide timely and reliable service
  • Use our experience and expertise to drive extraordinary outcomes for our client partners

Our Leadership


Mark Heston is the founding principal of the firm.  Prior to founding Heston + Associates Consulting, Mark served 14 years as the Chief Human Resources Officer for LCS, a national leader in the senior living industry with over 5000 employees and operations in 35 states. As a member of the executive leadership team,  he led all human resources efforts across the LCS family of companies, and served as a trusted advisor to three CEOs and scores of senior executives.  He was also Chair of the 401(k) Savings & ESOP Administrative Committee and a member of the Compensation Committee.

Before joining LCS, Mark held leadership positions at organizations in various industries, including banking, agriculture science, education, and municipal government. Through these experiences he gained strong expertise in all areas of human resources management. His extensive C-Suite experience uniquely positions him to coach and guide executives. 

Through his 25+ years of leadership experience, Mark developed a passion for strategy development, executive coaching, leadership development, and compensation & total rewards. He holds a master's degree in human resource management from the University of Iowa, a bachelors in finance from Iowa State University, and is certified as a Senior Professional in Human Resources (SPHR). He is also active in national associations and is the Chairman of the Human Resources Roundtable for Argentum, the nation’s largest senior living association.

Mark is committed to serving the community and has been a member of the Link Associates Board of Directors since 2007, serving as Board President from 2015 – 2017. Link Associates is a large not-for-profit organization that provides services to individuals with intellectual disabilities. Mark also serves as vice-president of the Prairie Ridge Church Administrative Board. 

Our Services

Leadership Development


 Our proprietary leadership development experience, The LEAD Experience, is a truly unique program that combines comprehensive feedback, group activities, individual learning, and individualized coaching. Built on best-in-class research and tailored specifically to each business, The LEAD Experience has elevated the leadership capabilities of hundreds of leaders in all levels of organizations.  

We now offer two additional LEAD Experiences:

  • The LEAD Experience for Emerging Leaders

  • The LEAD Experience for Senior Living Communities

Executive Coaching


Highly effective leaders are the key to success for every business.  Our extensive experience as trusted advisors to CEOs and other senior leaders allows us to lend first-hand insights and proven strategies to elevate the effectiveness of leaders.  Our approach to executive coaching utilizes extensive feedback to ensure each executive's experience drives self-awareness and is directly appropriate to their unique situation.  We also work with executive teams to align strengths and leadership styles and enhance team effectiveness.

Compensation & Total Rewards


Compensation and Total Rewards programs that are competitive and aligned with business strategy are critical to success in today's environment. Whether you need a review of existing programs, development of new programs, job pricing or a competitive analysis, we use our access to proprietary data and wealth of experience to get the results you need. Our services cover foundational rewards, variable rewards, and non-monetary rewards and include:

  • Competitive market analysis & job pricing
  • Total Rewards strategy
  • Market-based compensation structures and programs
  • Short-term and Long-term incentives
  • Benefit program reviews
  • Executive compensation programs
  • Advising Boards & Compensation Committees 
  • Deferred compensation programs

Additional Services


Human Resources Consulting

With decades of human resources management experience, Heston + Associates is prepared to help you with a wide array of human resources engagements.  Our areas of expertise include:

  • Human Resources strategic plans
  • Human Resources function audits and reviews
  • Employee relations management
  • Merger & Acquisition support
  • Special project support
  • Culture analysis and review
  • Compliance reviews
  • Non-Qualified Deferred Compensation plan advising
  • Retirement plan advising

Contact Us

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Heston + Associates Consulting

P.O. Box 251, Ankeny, IA 50021